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New in Basecamp 3: Message Types

Written by Signal vs. Noise / Original link on Mar. 30, 2017

One of the best ways to improve a product is to look at hacks and workarounds your customers have come up with, understand the why behind the how, and then figure out how to turn those little innovations into full-blown features so everyone can benefit from them.

That’s exactly what we’ve done with a brand new feature we launched today called Message Types. And whose hacks and workarounds did we model this feature on? Ours!

How we’ve been doing it

At Basecamp, we’ve been prepending many of our message board posts with emojis to classify them as this type or that type. For example, when we write up announcements everyone should know about, we put the

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