Myth #26: Usability testing = focus groups

Written by UX Myths - - Aggregated on Friday October 15, 2010
Tags: usability-testing, focus-groups

When it comes to collecting feedback from users, usability tests and focus groups are often confused although their goals are completely different.

Focus groups assess what users say: a number of people gather in order to discuss their feelings, attitudes and thoughts on a given topic to reveal their motivations and preferences.

Usability testing, on the other hand, is about observing how people actually use a product, by assigning key tasks to users and analyzing their performance and experience.

How the two research methods are different:

Zoltán Kollin - Let’s connect


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