Myth #25: Aesthetics are not important if you have good usability

Written by UX Myths - - Aggregated on Tuesday September 21, 2010
Tags: aesthetics, design, web-design, ux, ui, usability, functionality

There are usability practitioners who completely dismiss the importance of aesthetics, often citing unattractive but popular websites such as Craigslist.

However, aesthetics do have a function. Attractive things work better. Studies show that emotions play an important role in the users’ experience. If a website has a pleasant visual design, users are more relaxed, tend to find the website more credible and easier to use. A positive first impression — usually based on looks rather than interaction — determines the value of the website on the user’s behalf.

Aesthetics also tell a good many about your brand, product or service. They show that you care.

In defense of aesthetics:

Zoltán Gócza

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