I don’t think I can afford that

Written by Cal Evans / Original link on Jun. 2, 2020

Dear Reader, Recently I was listening to “Ready, Fire, Aim“, a fantastic marketing and business book. In it, the author, Michael Masterson, wrote about a lesson in negotiating that he learned from a business partner he once had that he calls BB. Masterson writes: “…I have discovered a much simpler, more elegant, and immensely more [...]


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