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Myth #22: Usability testing is expensive

Written by UX Myths / Original link on Jul. 19, 2010

Many organizations still believe usability testing is a luxury that requires an expensively equipped lab and takes weeks to conduct.In fact, usability tests can be both fast and relatively cheap. You don’t need expensive prototypes; low-tech paper prototype tests can also bring valuable results. Yo…


Myth #21: People can tell you what they want

Written by UX Myths / Original link on Jun. 28, 2010

Many organizations still rely on asking people what changes they’d like to see in their website or service, neglecting historical research failures like the New Coke or the Aeron chair.When asking people, you have to be aware that people make confident but false predictions about their future behav…





Myth #18: Flash used to be evil

Written by UX Myths / Original link on Jun. 20, 2010

Note, this post was written more than 4 years ago.In the earlier years of the internet, many web designers preferred overusing Flash animations, ignoring users with slow internet connections or without Flash player. These early implementations often neglected basic usability principles, too, theref…