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Overview for 'uxmyths'

Myth #34: Simple = minimal

Written by UX Myths / Original link on Apr. 7, 2015

Simplicity is key to great and innovative product design. But simplicity (reduction of complexity) is way often confused with minimalist style (reduction of elements). In fact, simple looking, minimal product UIs often carry hidden complexity.Design decisions aiming for reduction can easily introdu…


Myth #33: Mobile users are distracted

Written by UX Myths / Original link on Oct. 6, 2014

When thinking of mobile users, many have a stereotypical image of people on the go, people with the attention span of a goat and suffering from Mobile User Attention Deficit Disorder.But are mobile users distracted? Of course they are. But we are just as much distracted when sitting in front of our…


Myth #32: Success happens overnight

Written by UX Myths / Original link on Apr. 26, 2011

The Apple iPod instantly turned the MP3 player market upside down, right? Amazon changed the book selling business like a shot, didn’t it? Well, in fact they didn’t. No matter how it may seem from the outside. The fact is that it takes many years to be an overnight success even for internet entrepr…


Myth #31: UX design is a step in a project

Written by UX Myths / Original link on Mar. 16, 2011

Many think that user experience design is confined to sketching the interfaces. However, UX design is a much broader process that - ideally - starts at the strategy level and affects the whole lifecycle of a project or a business.UX design begins by learning about the business model, doing user res…



Myth #29: People are rational

Written by UX Myths / Original link on Jan. 5, 2011

People don’t make purely rational decisions based on careful analysis of cost and expected utility, despite what classical economics taught us. Research findings confirm that our decisions are driven more by our emotions than logical and conscious thinking.However, our irrationality is predictable.…