Written by UX Myths
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on Apr. 7, 2015
Simplicity is key to great and innovative product design. But simplicity (reduction of complexity) is way often confused with minimalist style (reduction of elements). In fact, simple looking, minimal product UIs often carry hidden complexity. Design decisions aiming for reduction can easily introd…
Written by UX Myths
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on Oct. 6, 2014
When thinking of mobile users, many have a stereotypical image of people on the go, people with the attention span of a goat and suffering from Mobile User Attention Deficit Disorder. But are mobile users distracted? Of course they are. But we are just as much distracted when sitting in front of ou…
Written by UX Myths
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on Apr. 26, 2011
The Apple iPod instantly turned the MP3 player market upside down, right? Amazon changed the book selling business like a shot, didn’t it? Well, in fact they didn’t. No matter how it may seem from the outside. The fact is that it takes many years to be an overnight success even for internet entrepr…
Written by UX Myths
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on Mar. 16, 2011
Many think that user experience design is confined to sketching the interfaces. However, UX design is a much broader process that - ideally - starts at the strategy level and affects the whole lifecycle of a project or a business. UX design begins by learning about the business model, doing user re…
Written by UX Myths
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on Feb. 3, 2011
When it comes to evaluating the usability of an interface, user testing is often considered unnecessary if an expert has already reviewed it. Since people rarely behave the way you expect, an expert can find major usability problems, but usability tests always reveal surprising issues. Usability te…
Written by UX Myths
/ Original link
on Jan. 5, 2011
People don’t make purely rational decisions based on careful analysis of cost and expected utility, despite what classical economics taught us. Research findings confirm that our decisions are driven more by our emotions than logical and conscious thinking. However, our irrationality is predictable…