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Myth #34: Simple = minimal

Simplicity is key to great and innovative product design. But simplicity (reduction of complexity) is way often confused with minimalist style (reduction of elements). In fact, simple looking, minimal product UIs often carry hidden complexity. Design decisions aiming for reduction can easily introduce more friction …

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Written by UX Myths - - Aggregated on Tuesday April 7, 2015


Myth #33: Mobile users are distracted

When thinking of mobile users, many have a stereotypical image of people on the go, people with the attention span of a goat and suffering from Mobile User Attention Deficit Disorder . But are mobile users distracted? Of course they are. But we are just as much distracted when sitting in front of our computers, …

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Written by UX Myths - - Aggregated on Monday October 6, 2014


Myth #32: Success happens overnight

The Apple iPod instantly turned the MP3 player market upside down, right? Amazon changed the book selling business like a shot, didn’t it? Well, in fact they didn’t. No matter how it may seem from the outside. The fact is that it takes many years to be an overnight success even for internet entrepreneurs. Years of …

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Written by UX Myths - - Aggregated on Tuesday April 26, 2011


Myth #31: UX design is a step in a project

Many think that user experience design is confined to sketching the interfaces. However, UX design is a much broader process that - ideally - starts at the strategy level and affects the whole lifecycle of a project or a business. UX design begins by learning about the business model, doing user research and …

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Written by UX Myths - - Aggregated on Wednesday March 16, 2011


Myth #29: People are rational

People don’t make purely rational decisions based on careful analysis of cost and expected utility, despite what classical economics taught us. Research findings confirm that our decisions are driven more by our emotions than logical and conscious thinking. However, our irrationality is predictable. Good designers…

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Written by UX Myths - - Aggregated on Wednesday January 5, 2011


Myth #28: White space is wasted space

White space or “negative space”, referring to the empty space between and around elements of a design or page layout, is often overlooked and neglected. Although many may consider it a waste of valuable screen estate, white space is an essential element in web design and “is to be regarded as an active element, not …

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Written by UX Myths - - Aggregated on Wednesday December 1, 2010


Myth #27: UX design is about usability

Designing for the user experience has a lot more to it than making a product usable. Usability allows people to easily accomplish their goals. UX design covers more than that, it’s about giving people a delightful and meaningful experience. A good design is pleasurable, thoughtfully crafted, makes you happy, and …

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Written by UX Myths - - Aggregated on Wednesday November 10, 2010


Myth #26: Usability testing = focus groups

When it comes to collecting feedback from users, usability tests and focus groups are often confused although their goals are completely different. Focus groups assess what users say: a number of people gather in order to discuss their feelings, attitudes and thoughts on a given topic to reveal their motivations and …

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Written by UX Myths - - Aggregated on Friday October 15, 2010


Myth #23: Choices should always be limited to 7+/-2

Limiting the number of menu tabs or the number of items in a dropdown list to the George Miller’s magic number 7 is a false constraint. Miller’s original theory argues that people can keep no more than 7 (plus or minus 2) items in their short-term memory. On a webpage, however, the information is visually present, …

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Written by UX Myths - - Aggregated on Tuesday August 10, 2010


Myth #22: Usability testing is expensive

Many organizations still believe usability testing is a luxury that requires an expensively equipped lab and takes weeks to conduct. In fact, usability tests can be both fast and relatively cheap. You don’t need expensive prototypes; low-tech paper prototype tests can also bring valuable results. You don’t need a …

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Written by UX Myths - - Aggregated on Monday July 19, 2010


Myth #21: People can tell you what they want

Many organizations still rely on asking people what changes they’d like to see in their website or service, neglecting historical research failures like the New Coke or the Aeron chair. When asking people, you have to be aware that people make confident but false predictions about their future behavior, especially …

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Written by UX Myths - - Aggregated on Monday June 28, 2010


Myth #20: If it works for Amazon, it will work for you

Although Amazon has features that are both excellent and well-proven, they won’t necessarily work on any e-commerce website. Let’s take their customer reviews for example. Target.com bought Amazon’s customer review software. Jared Spool demonstrates that, despite using the same exact software and interface, Target.com …

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Written by UX Myths - - Aggregated on Sunday June 20, 2010


Myth #18: Flash used to be evil

Note, this post was written more than 4 years ago. In the earlier years of the internet, many web designers preferred overusing Flash animations, ignoring users with slow internet connections or without Flash player. These early implementations often neglected basic usability principles, too, therefore the whole …

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Written by UX Myths - - Aggregated on Sunday June 20, 2010


Myth #17: The homepage is your most important page

Usability experts, including Jakob Nielsen, have long argued that your homepage is the most valuable real estate of your website. As a result, lots of web designers and developers still spend most of their time on the design of the home page. This, in fact, is no longer the case, as users’ browsing and searching …

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Written by UX Myths - - Aggregated on Sunday June 20, 2010


Myth #15: Users make optimal choices

In an ideal world, users would scan through your entire page to find the very piece of information they’re looking for, but research shows this is not the case. Usability tests prove that people tend to choose the first somewhat reasonable choice that catches their eyes. That is, once they come across a link whose …

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Written by UX Myths - - Aggregated on Sunday June 20, 2010