Making It Personal

Written by Signal vs. Noise - - Aggregated on Wednesday January 31, 2018
Tags: life, startup, marketing, small-business, entrepreneurship

When I discovered a piece of wood in my food at the hospital. I guess it’s the safest place to be eating wood fragments.

A question I get asked a lot is: “Why do you put so much personal information into the things you write and vlog about?”

I’ll share moments with my crying toddler, or scenes from the hospital with my sick dad. Why don’t I just stick to business?

The reason is the reason I do all of the things I do, the reason I work on Highrise, the reason I started Draft.

I want to build things I want to see in the world.

I look at all these other “business” videos on YouTube, posts on Medium, podcasts, and I see a great deal of people sharing success stories and the tactics they cherry picked which got them there. What I don’t see is them opening up about some of the difficulties of actually running a business. The other difficulties from life and its challenges that stack even further up from there.

You go to conferences and someone up on stage professes, “Hey here’s how I became successful and you can too!”

I’m sick of it. I want to hear from someone who’s in the thick of it. Some days are good. Some are bad. Most have good and bad moments. I want to connect with others who are going through the same things and emotions. To know that what I’m going through isn’t unique.

Everyone tries to put on this fake face while things are chaotic around them. They’re hoping they come out of it with a huge success story they can then start talking about. I don’t want the rosy hindsight. I want all of it.

So I try to share everything. Including the stuff that might not be so positive.

It’s my attempt at creating something that’s just a little different. A little weird. Something that I want to see in the world and hopefully something that people can relate to.

I’m hoping my work can inspire you. I hope I can give you some advice on how to do something better. But even more so, I hope that while you’re doing life, and going through the inevitable problems at work and at home, you know at least here’s someone else going through a lot of the same stuff.

P.S. Thank you so much for the convos over email and the comments in all these channels. It means a lot to me. If I can be helpful with anything please don’t hesitate to reach out (nate@highrisehq.com). You should follow me on YouTube: youtube.com/nathankontny where I share more about how we run our business, do product design, market ourselves, and just get through life. And if you need a zero-learning-curve system to track leads and manage follow-ups, try Highrise.


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