Are you the boutique or are you Target?

Written by Signal vs. Noise - - Aggregated on Wednesday January 24, 2018
Tags: entrepreneurship, startup, marketing, business, small-business

A couple weeks ago we decided to get an artificial Christmas tree. I love real trees, but years of evidence have proven I’m allergic. We think the dog is too. And the cleanup is a nightmare.

So we went to Target looking for one.

I didn’t want to go to Target, but my wife and kid were going and I didn’t feel like spending the day by myself. Plus, I wanted to improve our Wifi network and Target carries the Google Wifi mesh devices.

I begrudgingly went along.

My hangup with Target is that everytime I go to look for something specific, they don’t have it. Which was made abundantly clear again on this trip. They didn’t have any Christmas things left. They didn’t have a Google Wifi mesh network either.

I began regretting tagging along.

But that Saturday I didn’t want to waste my energy on a bad attitude, so I decided to treat Target a lot less specifically.

I went back to the Electronics section and browsed what they did have. Turned out they had something called the Orbi from Netgear. I hadn’t heard of it, but a quick Google scan seemed to show it performed well despite some drawbacks in its application design. Ok, I’ll try it.

Also, my three year old’s interest in building things keeps growing, but she doesn’t yet care what kind of things we’re building. So we went on the hunt for the cheapest LEGO’s we could find to continue adding to our set at home.

What once seemed like another trip to Target coming home empty handed turned out to be quite the win. I’m enjoying the Orbi network we now have at home, and my daughter has torn through these multiple boxes of LEGOs we’ve purchased. We also bought a ton of other stuff we didn’t even realize we needed :).

This random trip to Target reminds me how important it is to know our place as businesses. Sometimes people need the accurate solution to the one specific problem, and sometimes people just need something that works most of the time.

Are you the boutique or are you Target?

P.S. You should follow me on YouTube: youtube.com/nathankontny where I share more about how we run our business, do product design, market ourselves, and just get through life. And if you need a zero-learning-curve system to track leads and manage follow-ups, try Highrise.


Are you the boutique or are you Target? was originally published in Signal v. Noise on Medium, where people are continuing the conversation by highlighting and responding to this story.


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